Omni-channel consumers

Adapt Or Die: Get Loyalty from Multi-Channel Consu...

Follow my blog with Bloglovin Shopping and buying has long been a multi-channel event, with consumers shopping on smartphones, tablets, laptops and in store – often combining more channels for the same brand. Consumers are omni-channel – and they expect

Customers talking

Social Selling and What it Means for Your Business

Social selling is a concept that has gained traction in the last few years – following on the explosion of social media over the past decade. Although it is often thought of in relation to social media, the concept of social selling has

2015 New Year Resolutions

New Year – New You? Keep Your New Year’...

With every new year comes new opportunities. Some call it a fresh start, others a chance to put the past behind us, or the perfect time to start something new. It is also commonly the starting point for many good

Boxing Day shopping

How to Spend Boxing Day

Boxing Day, the day after Christmas day, got its name from the tradition of giving servants and tradespeople gifts on this day – known as a Christmas box – from their boss or their employer. The day is observed as

Mobile Payments and Loyalty

What will make payment apps work? Anyone following the teensiest amount of tech news will have seen the past year’s abundance of payment apps emerging, with the likes of PayPal, Apple, Google and mobile network provider EE all offering ways

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