08 Nov
The Power of Word of Mouth Marketing
According to Nielsen’s Global Trust in Advertising Survey in 2012, ’92 percent of respondents in 56 different countries said they trusted word-of-mouth recommendations from friends and family above all other forms of communication.’ * In short – when brands are introduced
31 Oct
Stop Spending on Marketing – Do This First
If you work with marketing or a have an interest in business you might have heard about the Pareto Principle, or the 80/20 rule as it’s also known as. The Pareto Principle refers to the theories and methods by Italian economist and
23 Oct
Plug the Hole in Your Bucket – One Simple Ta...
Anyone alive in the 90s remembers the famous tagline ‘connecting people’. True then – truer now; we are more mobile and more connected than ever before – spending more time socialising online and via our phones than we do in
17 Oct
6 Helpful Resources for Business Owners
Starting your own business can be daunting, you’re bound to face a time where you want to ask questions, get some guidance or see what other people are doing. There are a number of good resources out there, here we
09 Oct
Why Your Job is Customer Service, Not Sales
Anyone working in sales, remotely or on the shop floor, deals with customers – it’s their job to sell and to assist the customer when he or she is looking to buy something. In shops people are hired as sales