22 Nov
Why You Should Define Your Niche
Earlier this week we came across some interesting facts that made us think about the advantages of being in a niche. To be one of few makes you more easily noticed – but it can also mean bigger difficulty in
14 Nov
Pre-Holiday Checklist for Busy Retailers
It’s that time of year again – typically the busiest time of year for anyone in retail. We’re still in November – but December isn’t far away and to make the final month of the year as smooth as possible for
08 Nov
The Power of Word of Mouth Marketing
According to Nielsen’s Global Trust in Advertising Survey in 2012, ’92 percent of respondents in 56 different countries said they trusted word-of-mouth recommendations from friends and family above all other forms of communication.’ * In short – when brands are introduced
31 Oct
Stop Spending on Marketing – Do This First
If you work with marketing or a have an interest in business you might have heard about the Pareto Principle, or the 80/20 rule as it’s also known as. The Pareto Principle refers to the theories and methods by Italian economist and
23 Oct
Plug the Hole in Your Bucket – One Simple Ta...
Anyone alive in the 90s remembers the famous tagline ‘connecting people’. True then – truer now; we are more mobile and more connected than ever before – spending more time socialising online and via our phones than we do in