Man reaching for the sky

7 Tips to Growing Your Business

In the past few years there has been a wave of small businesses opening across the country, individuals and small groups thinking they want to turn that idea into a business, or thinking they are tired of working for someone

Friends having a drink

Fact: Customers Want Loyalty Programs

One simple, irrevocable fact of human psyche is that we love a bargain and a saving. This is why loyalty programs and discount systems are so popular – but not all are equally profitable for a business.

Happy customers

5 Types of Customers and How to Deal with Them

Having extensive experience in retail, both as a customer and as a salesperson, and dealing with customers on a regular basis even now, ithas become apparent to me that there are 5 types of customers, all with their own characteristics

Loyal minions

Why Focusing on Loyalty is the Smartest Way to Gro...

Loyalty card, schmoyalty card. What is loyalty? It seems there is a lot of confusion going around about what exactly loyalty means. Many people seem to think of it as huge discounts, scandalous offers and unbeatable deals. But that isn’t

Overwhelming social media

Why Social Media Really Matters

Facebook, Twitter, Pinterest, Tumblr, Bloggr, Instagram, MySpace (whoa, that’s a blast from the past), LinkedIn, Google+…..aaargh! The list goes on, and it can be a headache trying to sort out even one functioning social media account. However if you’re a

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