In the past few years there has been a wave of small businesses opening across the country, individuals and small groups thinking they want to turn that idea into a business, or thinking they are tired of working for someone
One simple, irrevocable fact of human psyche is that we love a bargain and a saving. This is why loyalty programs and discount systems are so popular – but not all are equally profitable for a business.
Having extensive experience in retail, both as a customer and as a salesperson, and dealing with customers on a regular basis even now, ithas become apparent to me that there are 5 types of customers, all with their own characteristics
Loyalty card, schmoyalty card. What is loyalty? It seems there is a lot of confusion going around about what exactly loyalty means. Many people seem to think of it as huge discounts, scandalous offers and unbeatable deals. But that isn’t