19 Nov
Who wants plastic loyalty cards?
Suppose you are an independent merchant. You want a loyalty program because you want to get your regular customers spending more and you want to find a way of guaranteeing that spend by rewarding their loyalty. What do you do?
01 Nov
Why Loyalty Is Important
In the retail industry many business owners are obsessed with the issue of trying to find new customers. They are obsessed with making sure their advertising, displays and pricing are all geared to attract new customers. This focus on pursuing
20 Sep
Cloud or QR code?
The Loyalzoo app is the only cloud-based loyalty program available on the British market. What does this mean, and why is it important for merchants and customers? There are a number of loyalty schemes on the market, but they all
16 Jul
It’s all about customer loyalty
When we designed Loyalzoo, one principle was very clear: this is an app to promote customer loyalty to local, independent merchants. In Loyalzoo, the focus is on getting your usual customers to return more often, and spend more in your
18 Jun
It’s personal. And it’s business too
Most services that connect businesses with their customers collect reams of personal data. Look at any of the loyalty programmes run by big brand coffee shops or other outlets. Their sign-up page can run to, well, many pages. Why is