18 Jun
It’s personal. And it’s business too
Most services that connect businesses with their customers collect reams of personal data. Look at any of the loyalty programmes run by big brand coffee shops or other outlets. Their sign-up page can run to, well, many pages. Why is
The importance of repeat business
If merchants could study the spending that takes place in their shops, they would no doubt find that a very small proportion of their customers account for the bulk of their revenue. The businesses that work are always the ones