08 Nov
The Power of Word of Mouth Marketing
According to Nielsen’s Global Trust in Advertising Survey in 2012, ’92 percent of respondents in 56 different countries said they trusted word-of-mouth recommendations from friends and family above all other forms of communication.’ * In short – when brands are introduced
31 Oct
Stop Spending on Marketing – Do This First
If you work with marketing or a have an interest in business you might have heard about the Pareto Principle, or the 80/20 rule as it’s also known as. The Pareto Principle refers to the theories and methods by Italian economist and
Unbranded vs Branded Apps
Imagine having your own app. With your design, your own branding, customised features; everything exactly how you want it to suit your business. The perfect app for your perfect shop or restaurant. An app downloaded and raved about by every single of
23 Aug
7 Tips to Growing Your Business
In the past few years there has been a wave of small businesses opening across the country, individuals and small groups thinking they want to turn that idea into a business, or thinking they are tired of working for someone
15 Jul
Why Focusing on Loyalty is the Smartest Way to Gro...
Loyalty card, schmoyalty card. What is loyalty? It seems there is a lot of confusion going around about what exactly loyalty means. Many people seem to think of it as huge discounts, scandalous offers and unbeatable deals. But that isn’t