Years
with Loyalzoo Digital Loyalty program
%
increase in clientele
%
increase in average customer spend
Company background:
Japanese food, fast and fresh. Gochisou serves some of Japan’s most popular dishes including katsu curry, sushi bento, gyoza and yakitori. Everything is prepared fresh on the premises each day and is available to eat-in or takeaway.
Business challenges:
- Situated in a business park surrounded by competing lunch eateries and restaurants
- Fast-service. Go-chisou provides a take-away service for busy on-the-go lunch goers who need to be catered to quickly.
Goals:
- Drive business in slower periods, pre and post lunch rush
- Be the lunch-time restaurant of choice as opposed to their competitors
Leveraging the Loyalzoo software:
- Go-chisou nurtures brand new customers with the Handsfree Marketing tool of Loyalzoo. Offering 50 extra loyalty points to those registering for the first time.
- They also use the Loyalzoo double points feature and blast marketing messages to drive footfall and to promote specials
Results:
4 years on from starting their loyalty program with Loyalzoo, Gochisou are still achieving incredible results. They have increased their repeat clientele by 27% and increased their average customer spend by 45%
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