Case Study
T-Swirl Crepe
Digital Loyalty program
0
Years
Loyalty Members
50
k
Increase in Avg spend
0
%
Company background:
The story of T-swirl Crepe starts thousands of miles away on the shores of Japan. The Japanese Crepe draws from a western concept with a modernized twist, so versatile that you can eat it on the go.
T-swirl Crepe may be known for its artistic creation and delicious cuisine, but our core philosophy is built upon phenomenal customer service, quality, consistency, cleanliness and convenience. It is not just a place to search for a quick meal, but a place of discovery for your soul. Come to one of our locations and embark on a memorable journey of the senses!
T-swirl Crepe may be known for its artistic creation and delicious cuisine, but our core philosophy is built upon phenomenal customer service, quality, consistency, cleanliness and convenience. It is not just a place to search for a quick meal, but a place of discovery for your soul. Come to one of our locations and embark on a memorable journey of the senses!
Business challenges:
- A new food concept that requires promotion and building exposure
- Introducing catering to complement their fast-food takeaway service
- A franchise that needs to maintain consistency across all locations
Goals:
- Cross-selling between multi-location sites
- Increasing new catering sales as well as day-to-day takeaway
Leveraging the Loyalzoo software:
T-Swirl Crepe uses Loyalzoo in all 20 of their locations.
They consistently use Loyalzoo blast marketing promotions to advertize new crepe creations, specials and catering services to increase sales.
T-Swirl Crepe locations utilize the Handsfree Marketing feature of Loyalzoo to nurture all buying categories including VIP, new and “slipping away” customers. Sending post-purchase offers to drive customers back in-store.
They consistently use Loyalzoo blast marketing promotions to advertize new crepe creations, specials and catering services to increase sales.
T-Swirl Crepe locations utilize the Handsfree Marketing feature of Loyalzoo to nurture all buying categories including VIP, new and “slipping away” customers. Sending post-purchase offers to drive customers back in-store.
Real results:
4 years on from starting their loyalty program with Loyalzoo, T-swirl Crepe are still achieving incredible results with a total of 65,000 loyalty members. They have increased their average customer spend by 13.6%
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