Smart: Focusing on customer retention rather than customer acquisition. The well known Pareto principle (e.g. the Gartner Group) states that 20% of your customers drives as much as 80% of total revenue. Stupid: Chasing the bargain-hunters. Customers who came to your shop through a fantastic deal are likely only to come back for a similarly business-destroyingly good […]
Attract and Keep Customers
We all know that getting customers is difficult, and that keeping them is an even bigger challenge. But there are a few things that help – and in our day and age we can put them into two categories, physical and digital. So here’s a few things to consider. Physical To attract people off the street, […]
Nationality-Free Technology
There’s no denying that we truly live in a global village, with all of the world’s major cities thriving as cultural and ethnic melting pots. Every day in London, we can look around us and appreciate the rich, vibrant tapestry of peoples who have come from near and far to inhabit this bustling metropolis. The […]
Why British Summer Staycations are Awesome
Much like British cuisine, British summers have quite a poor reputation, both in the UK and abroad—dreary, drizzly days spent cooped up indoors are what usually come to mind. As a result, most Brits tend to hop across to Europe for summer holidays spent on Portuguese, French and Spanish beaches, rarely giving a thought to […]
5 Common Tax Mistakes Made by Startups and Small Businesses
At Loyalzoo, we’re big supporters of small independent businesses and entrepreneurship; that’s why we’re so committed to providing a user-friendly customer reward scheme that will help small businesses build their customer base and grow. However, we also like to help entrepreneurs succeed by sharing useful advice whenever we can. With the month of April representing […]
Should Your Employees Bring their Kids to Work?
It is a little-known fact here in the UK that ‘Take Our Daughters and Sons to Work Day’ is an actual day that is recognised in the United States on the fourth Thursday of every April. In fact, Canada also has the Take Our Kids to Work national programme in which Grade 9 (Year 10) […]
5 Tips on Pricing for Small Business Owners
At Loyalzoo, we’re all about giving small businesses a competitive edge over the big corporations with fat budgets and lots of manpower. By giving independent businesses the opportunity to promote their loyalty and rewards programmes through our app, we offer a simple and cost-effective marketing solution for many busy entrepreneurs who are working within a budget. […]
Is London Really an Unfriendly City?
Everyone knows the usual stereotypes about city living: people are unfriendly, hostile and cold. This immediately conjures up the image of Londoners sitting on the tube, crammed together but no one saying a word or making any eye contact whatsoever. Some even argue that this type of isolation and anonymity is the beauty of living […]
Tablets vs. Laptops: Which is right for you?
At Loyalzoo, we know all about the benefits of technology and how it can improve our lives. Take our mobile rewards app, for example: just one quick tap on your smartphone and you can discover specials in all your local shops and earn points and rewards. However, we also know that with all the great […]
Why the UK Needs Small Independent Businesses
At Loyalzoo, we love small businesses; in fact, our digital loyalty app was designed to encourage people to embrace the small and independent businesses in their neighbourhood, and to get small local business owners to build a stronger sense of community. Support your local businesses We know the decades of heavy marketing from big corporate […]