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Adapt Or Die: Get Loyalty from Multi-Channel Consumers

January 16, 2015 admin Comments Off on Adapt Or Die: Get Loyalty from Multi-Channel Consumers

Follow my blog with Bloglovin Shopping and buying has long been a multi-channel event, with consumers shopping on smartphones, tablets, laptops and in store – often combining more channels for the same brand. Consumers are omni-channel – and they expect brands to be too, as proven in research done by e-commerce giant/mothership/trendsetter E-bay – although […]

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