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For Retailers

Are Digital Loyalty Cards Really All That?

July 3, 2015 admin Comments Off on Are Digital Loyalty Cards Really All That?

Digital is here to stay in most aspects of our lives and it does make things easier. Here are 8 reasons why you should consider making your loyalty program digital – and 2 points to consider before taking the plunge. Customers have enough clutter in their wallets already. Another paper loyalty card is unlikely to be welcome – […]

For Retailers

Why is Harvey Nicks getting into digital loyalty?

June 5, 2015 admin Comments Off on Why is Harvey Nicks getting into digital loyalty?

The big news in retail technology this week was the launch of Harvey Nichols loyalty app. It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening Standard include botox when the customer has spent a sweet £8900. Loyalty cards are old news […]

For Retailers

How to Get Customers to Join Your Loyalty Program

May 29, 2015 admin Comments Off on How to Get Customers to Join Your Loyalty Program

You have created your brand new loyalty program, you have some fab rewards set up, you have informed the staff, and you’re eagerly anticipating an influx of customers really keen to start earning their rewards. But then, nothing happens. Despite your nice little sign, your social media posts and your email newsletter, customers just aren’t […]

For Retailers

Why loyalty apps make your retail business grow (infographic)

April 5, 2014 admin Comments Off on Why loyalty apps make your retail business grow (infographic)

Loyal customers are the foundation of almost any successful business. You need that core of people you can rely on to come back over and over, who will support you in good times and bad times. This is especially true for independent retailers. Why a Loyalty App? Consumers are becoming less tolerant of cards. Within […]

old phone
For Consumers

The Difference between an Average Day in the 90s and Today

February 27, 2014 admin Comments Off on The Difference between an Average Day in the 90s and Today

Since the 1990s, technology has come a heck of a long way, and with the advent of social media, apps and smart phones, our daily routines have changed just as drastically as technology has. For the sake of seeing how far we’ve come since the days of the Spice Girls and rollerblades, we’re taking you […]

creative strategy in mobile marketing
For Retailers

Creative Mobile Marketing: the Essential Marketing Solution for 2014

February 21, 2014 admin Comments Off on Creative Mobile Marketing: the Essential Marketing Solution for 2014

Marketing strategies for small and large businesses alike now require more careful planning than ever before. With the rapidly burgeoning number of social media platforms and mobile devices, along with the breathtakingly fast pace at which technology is evolving, businesses must take painstaking efforts to stay on top of their game in the digital marketing […]

loyalty card app in hand
For Consumers

5 Things You Didn’t Know about Loyalty Apps

February 14, 2014 admin Comments Off on 5 Things You Didn’t Know about Loyalty Apps

It can be hard to keep up with the fast pace of modern technology. We’ll bet there are even some of you out there who don’t know about the handy mobile loyalty apps that make all your old reward and loyalty cards obsolete. You just download the app to your smart phone and you can […]

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