Digital is here to stay in most aspects of our lives and it does make things easier. Here are 8 reasons why you should consider making your loyalty program digital – and 2 points to consider before taking the plunge. Customers have enough clutter in their wallets already. Another paper loyalty card is unlikely to be welcome – […]
Why is Harvey Nicks getting into digital loyalty?
The big news in retail technology this week was the launch of Harvey Nichols loyalty app. It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening Standard include botox when the customer has spent a sweet £8900. Loyalty cards are old news […]
How to Get Customers to Join Your Loyalty Program
You have created your brand new loyalty program, you have some fab rewards set up, you have informed the staff, and you’re eagerly anticipating an influx of customers really keen to start earning their rewards. But then, nothing happens. Despite your nice little sign, your social media posts and your email newsletter, customers just aren’t […]
Why loyalty apps make your retail business grow (infographic)
Loyal customers are the foundation of almost any successful business. You need that core of people you can rely on to come back over and over, who will support you in good times and bad times. This is especially true for independent retailers. Why a Loyalty App? Consumers are becoming less tolerant of cards. Within […]
The Difference between an Average Day in the 90s and Today
Since the 1990s, technology has come a heck of a long way, and with the advent of social media, apps and smart phones, our daily routines have changed just as drastically as technology has. For the sake of seeing how far we’ve come since the days of the Spice Girls and rollerblades, we’re taking you […]
Creative Mobile Marketing: the Essential Marketing Solution for 2014
Marketing strategies for small and large businesses alike now require more careful planning than ever before. With the rapidly burgeoning number of social media platforms and mobile devices, along with the breathtakingly fast pace at which technology is evolving, businesses must take painstaking efforts to stay on top of their game in the digital marketing […]
5 Things You Didn’t Know about Loyalty Apps
It can be hard to keep up with the fast pace of modern technology. We’ll bet there are even some of you out there who don’t know about the handy mobile loyalty apps that make all your old reward and loyalty cards obsolete. You just download the app to your smart phone and you can […]