The right content Reaching out to your customers is the most important part of marketing. Making sure that every message and promotion contains important and relevant information decreases the chance of your customers opting out. The content of your marketing messages should fit your customers’ demographic, buying habits, and time of the year. With distinct […]
8 years ago, two friends decided to change the way of customer loyalty for small independent businesses. The world became more digital than ever, big retailers inventing their own loyalty apps for customers while small merchants were stuck using traditional plastic and paper cards. We decided to bring convenience and simplicity in the form of […]
This year has seen it all. Small to medium-sized businesses had to fight for their survival and the most important season of the year has just started. Studies show that 80% of all shoppers that made a purchase since March 2020 were new customers, therefore retention strategies are key to long-term success. With Christmas around […]
With the popularity of Amazon Prime increasing, striving small businesses are trying to compete by running paid membership programs, which create a new type of loyalty. So what is a loyalty program and how can running a “Prime-style” loyalty program benefit your business? There are many types of loyalty programs on the market but in […]
So maybe these aren’t accurate statistics but it’s a fairly good assumption to say that every customer loves freebies. The definition of a “freebie” is something given or received without charge and we’re telling you that your business should give more of them away. These types of giveaways are important in a business’ marketing and […]
There are so many different types of loyalty platforms on the market that it can become confusing as a business owner when implementing the right program. Everyone is so conditioned to seeing what works for big retailers as well, that it is easy to assume that what works for them will work in the SMB […]
Starbucks has been getting a lot of attention in regards to their newly rolled out loyalty program. Mainly because of the sudden changes that caused an uproar in the Starbucks loving community. The controversy around their “improvements” is teaching business owners that it’s important to know how to launch a successful loyalty program. It should be strategically […]
There are two main things you can expect if you run a well-functioning loyalty program; customers come more often and they spend more each time they come. Overall, this can mean an interesting increase in sales. Figures vary depending on your sector – but a sales increase between 8-33% is highly probable
Groupon is tempting to many because of the potential of bringing in thousands of new customers. Instead of jumping into it, hoping for the best, here are 6 things to ask yourself before you go ahead to help you prepare for the cost and the benefits.
