Customer behaviour is changing – as customers and as consumers we are developing rapidly. The way we choose where to spend our money is changing, and this means our requirements to retailers are changing, too. It is no longer enough to have a physical presence or a big billboard.
How to Spend Boxing Day
Boxing Day, the day after Christmas day, got its name from the tradition of giving servants and tradespeople gifts on this day – known as a Christmas box – from their boss or their employer. The day is observed as a bank holiday in most Commonwealth nation, but known by other names too. In South […]
Black Friday – Huge Offers, Bigger Crowds
Black Friday is the day after American Thanksgiving, the fourth Thursday on November, and has in the last decade become the biggest shopping event of the year. Major retailers are eager to kick of the holiday shopping season which means Black Friday is a day for spectacular offers, leading to masses of spend-thrifty shoppers hitting […]
Pre-Holiday Checklist for Busy Retailers
It’s that time of year again – typically the busiest time of year for anyone in retail. We’re still in November – but December isn’t far away and to make the final month of the year as smooth as possible for you and your employees, there are a few things you should think about already.