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For Consumers

Why We Like to Shop Local

September 18, 2015 admin Comments Off on Why We Like to Shop Local

It is no secret that Loyalzoo – our loyalty app for local shops – came about as a result of our own interests. We enjoy to shop local in our neighbourhood, and want to help these shops grow and compete against the big brands. The papers are always reporting that local businesses are closing, so shopping in […]

For Retailers

How and Why to Use a Loyalty Program in a Pub

September 4, 2015 admin Comments Off on How and Why to Use a Loyalty Program in a Pub

The number of pubs is decreasing at worrying rate in the UK – we wrote an article about it last summer (read it here) – and pub owners around these fair isles are doing their best to keep them going and growing attracting business. Most pubs live on their regulars; the after-works, the sports fans and […]

For Retailers

What to Expect From a Well Run Loyalty Program

August 21, 2015 admin Comments Off on What to Expect From a Well Run Loyalty Program

There are two main things you can expect if you run a well-functioning loyalty program; customers come more often and they spend more each time they come. Overall, this can mean an interesting increase in sales. Figures vary depending on your sector – but a sales increase between 8-33% is highly probable

For Retailers

Customer Loyalty – Why Do You Want It?

August 7, 2015 admin Comments Off on Customer Loyalty – Why Do You Want It?

Goals are always easier to reach if they are clearly defined. And so also with customer loyalty. Before simply setting out on a quest to achieve it, ask yourself why you want it. By defining a goal it will also be easier to define the road there. It may seem a superfluous question with an […]

For Retailers

Should You be Collecting Big Data?

July 24, 2015 admin Comments Off on Should You be Collecting Big Data?

Big data is one of those buzzwords that has gained traction over the last few years. The big brands and chains are all talking about it. So what is it?

For Retailers

What Marketeers Won’t Tell You

July 10, 2015 admin Comments Off on What Marketeers Won’t Tell You

The job of a marketeer is to promote a business and to make sure as many people as possible know about it. This usually comes at a high cost – expensive ad campaigns, flashy billboards, posters, online advertising and so on. Getting your business out there is important. But for small businesses which depend mostly on walk-ins […]

For Retailers

Are Digital Loyalty Cards Really All That?

July 3, 2015 admin Comments Off on Are Digital Loyalty Cards Really All That?

Digital is here to stay in most aspects of our lives and it does make things easier. Here are 8 reasons why you should consider making your loyalty program digital – and 2 points to consider before taking the plunge. Customers have enough clutter in their wallets already. Another paper loyalty card is unlikely to be welcome – […]

For Retailers

Marketing Your Business – Knowing Who Your Customer Is

June 26, 2015 admin Comments Off on Marketing Your Business – Knowing Who Your Customer Is

When it comes to marketing your business there is one crucial question to ask. Who is my customer? Without knowing who you are selling to, how can you market to them? You probably already have a good idea about who your typical customer is, but it will be worth sitting down and spending a little […]

For Retailers

The Social Media Expert’s Best Tips to Small Businesses

June 19, 2015 admin Comments Off on The Social Media Expert’s Best Tips to Small Businesses

Connecting with customers has never been more important or easier – and a direct link through social media is the obvious answer; Facebook, twitter and Instagram (in particular – there are several others too)s popularity means not being on social media is a missed opportunity. Your customers are online all the time and the vast majority a member […]

For Retailers

Why is Harvey Nicks getting into digital loyalty?

June 5, 2015 admin Comments Off on Why is Harvey Nicks getting into digital loyalty?

The big news in retail technology this week was the launch of Harvey Nichols loyalty app. It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening Standard include botox when the customer has spent a sweet £8900. Loyalty cards are old news […]

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