Earlier this week we came across some interesting facts that made us think about the advantages of being in a niche. To be one of few makes you more easily noticed – but it can also mean bigger difficulty in finding an audience. In business and retail this means market research is important; it means […]
Pre-Holiday Checklist for Busy Retailers
It’s that time of year again – typically the busiest time of year for anyone in retail. We’re still in November – but December isn’t far away and to make the final month of the year as smooth as possible for you and your employees, there are a few things you should think about already.
The Power of Word of Mouth Marketing
According to Nielsen’s Global Trust in Advertising Survey in 2012, ’92 percent of respondents in 56 different countries said they trusted word-of-mouth recommendations from friends and family above all other forms of communication.’ * In short – when brands are introduced to us by someone we know and trust, it has huge impact on whether, and […]
Stop Spending on Marketing – Do This First
If you work with marketing or a have an interest in business you might have heard about the Pareto Principle, or the 80/20 rule as it’s also known as. The Pareto Principle refers to the theories and methods by Italian economist and sociologist Vilfred Pareto, used especially to expressing the income distribution of a society as follows; […]
Plug the Hole in Your Bucket – One Simple Tactic
Anyone alive in the 90s remembers the famous tagline ‘connecting people’. True then – truer now; we are more mobile and more connected than ever before – spending more time socialising online and via our phones than we do in ‘real life’. As humans we crave the connection – for the most part we like […]
6 Helpful Resources for Business Owners
Starting your own business can be daunting, you’re bound to face a time where you want to ask questions, get some guidance or see what other people are doing. There are a number of good resources out there, here we have put together a selection of our favourites. smallbusiness.co.uk smallbusiness.co.uk (SB) is a knowledge hub, […]
Why Your Job is Customer Service, Not Sales
Anyone working in sales, remotely or on the shop floor, deals with customers – it’s their job to sell and to assist the customer when he or she is looking to buy something. In shops people are hired as sales assistants, sales associates, salesmen, sales manager and so on. The job title very often reflect […]
Unbranded vs Branded Apps
Imagine having your own app. With your design, your own branding, customised features; everything exactly how you want it to suit your business. The perfect app for your perfect shop or restaurant. An app downloaded and raved about by every single of your customers. New customers finding you and running down your doors thanks to your app. Sounds […]
9 Tips to Improving Customer Retention
Repeat business is great for any store – but it is easy to let focus on getting new customers take over. By focusing on your existing customers you can grow your business without spending your entire budget. So how do you make sure your customers come back to you? We’ve put together 9 of our best tips to improving your […]
Apps – Little Brother Watching You?
Anyone who has read George Orwell’s classic dystopia 1984 knows what Big Brother means. Anyone else has probably heard the term – if nothing else in relation to the experimental tv-show bearing the same name. ‘Big Brother is watching you’ has become something of a catchphrase of our society – and it is becoming increasingly […]