While loyalty programs are essential for building a customer base who are incentivized to keep coming back, unfortunately, they have a tendency to become a financial drain. Discover why ensuring your loyalty program’s profitability is absolutely crucial for your business’s success. What is a loyalty program? A loyalty program is a marketing strategy designed to encourage […]
Explore new opportunities What worked a year ago might not work now. Online shopping and lockdowns have changed the way we shop, eat and entertain. Now is the time to explore new ways of doing things. Kerbside pickups and online ordering skyrocketed in the past year. To stay ahead of competitors, make sure you stay […]
The right content Reaching out to your customers is the most important part of marketing. Making sure that every message and promotion contains important and relevant information decreases the chance of your customers opting out. The content of your marketing messages should fit your customers’ demographic, buying habits, and time of the year. With distinct […]
DO… Go Digital 2020 has catapulted the tech market to an all-time high. Contactless payment is now normal and your loyalty system should be contactless too. Not only do fewer touchpoints cause less friction, but customers are also trying to spend less time in physical places and avoid crowds as much as possible. By going […]
How to build loyalty that lasts What is customer loyalty and why is it so important? There are obvious reasons why customer loyalty is so important. Selling to existing customers is much easier than acquiring a new customer. However it is important to understand how valuable repeat customers truly are and how to build loyalty […]
8 years ago, two friends decided to change the way of customer loyalty for small independent businesses. The world became more digital than ever, big retailers inventing their own loyalty apps for customers while small merchants were stuck using traditional plastic and paper cards. We decided to bring convenience and simplicity in the form of […]
This year has seen it all. Small to medium-sized businesses had to fight for their survival and the most important season of the year has just started. Studies show that 80% of all shoppers that made a purchase since March 2020 were new customers, therefore retention strategies are key to long-term success. With Christmas around […]
With the popularity of Amazon Prime increasing, striving small businesses are trying to compete by running paid membership programs, which create a new type of loyalty. So what is a loyalty program and how can running a “Prime-style” loyalty program benefit your business? There are many types of loyalty programs on the market but in […]
So maybe these aren’t accurate statistics but it’s a fairly good assumption to say that every customer loves freebies. The definition of a “freebie” is something given or received without charge and we’re telling you that your business should give more of them away. These types of giveaways are important in a business’ marketing and […]
