When it comes to marketing your business there is one crucial question to ask. Who is my customer? Without knowing who you are selling to, how can you market to them? You probably already have a good idea about who your typical customer is, but it will be worth sitting down and spending a little […]
The Social Media Expert’s Best Tips to Small Businesses
Connecting with customers has never been more important or easier – and a direct link through social media is the obvious answer; Facebook, twitter and Instagram (in particular – there are several others too)s popularity means not being on social media is a missed opportunity. Your customers are online all the time and the vast majority a member […]
Why is Harvey Nicks getting into digital loyalty?
The big news in retail technology this week was the launch of Harvey Nichols loyalty app. It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening Standard include botox when the customer has spent a sweet £8900. Loyalty cards are old news […]
How to Get Customers to Join Your Loyalty Program
You have created your brand new loyalty program, you have some fab rewards set up, you have informed the staff, and you’re eagerly anticipating an influx of customers really keen to start earning their rewards. But then, nothing happens. Despite your nice little sign, your social media posts and your email newsletter, customers just aren’t […]
6 Things To Consider Before Your Groupon Deal
Groupon is tempting to many because of the potential of bringing in thousands of new customers. Instead of jumping into it, hoping for the best, here are 6 things to ask yourself before you go ahead to help you prepare for the cost and the benefits.
Small Business Issues this General Election
With Britain’s general election happening next week, tensions are running high across the nation. What will the outcome of the election be – and how will it affect you? After the financial crisis Britain has seen a fairly healthy turnaround, with annual increase in the number of new businesses started. The Small Business Federation says […]
5 Mistakes To Avoid With Your Loyalty Program
1. Unachievable rewards Would you attempt a marathon if you only ever run to catch the bus? Set rewards that feel achievable to your customers. A good rule of thumb is to require the equivalent to between 4 and 12 visits/purchases before a reward can be redeemed. How many depends on the cost and type […]
What is Customer Loyalty and How Can You Earn It?
Loyal customers are wonderful. They provide a friendly face, are less sensitive to price and are likely to recommend you to others. Sounds great doesn’t it? So how do you earn a customer’s loyalty? Because that’s what it’s all about – earning it. Consumers have a billion choices for every purchase they make, you have […]
Meet Your New Customers – the Millenials
We often hear how millennials (people aged between 18 and 34) are less loyal customers than the older generations in the golden days, ie. pre apps and mainstream internet. And with millenials set to take over the workforce and big parts of the spend-force in the next 5 years, it may sound scary. But is it true?
An app a day…Keeps the customer away?
Thinking about investing in a custom branded app for your business? Read this first. Brands and businesses are releasing their own apps every second of every day. But there is little proof that it makes an enormous difference in increasing customers’ loyalty. New stats from TNS and Ampersand Mobile, suggest that users in fact see […]