Here at Loyalzoo we have just released a new feature to our loyalty app that we call kiwis, letting everyone in on the fun. It’s a true breakthrough in loyalty apps – we’re super excited! Here are 10 reasons why you should be, too;
Adapt Or Die: Get Loyalty from Multi-Channel Consumers
Follow my blog with Bloglovin Shopping and buying has long been a multi-channel event, with consumers shopping on smartphones, tablets, laptops and in store – often combining more channels for the same brand. Consumers are omni-channel – and they expect brands to be too, as proven in research done by e-commerce giant/mothership/trendsetter E-bay – although […]
Social Selling and What it Means for Your Business
Social selling is a concept that has gained traction in the last few years – following on the explosion of social media over the past decade. Although it is often thought of in relation to social media, the concept of social selling has been around forever. Social selling is about making connections between customer and brand. It can also […]
New Year – New You? Keep Your New Year’s Resolutions
With every new year comes new opportunities. Some call it a fresh start, others a chance to put the past behind us, or the perfect time to start something new. It is also commonly the starting point for many good intentions, eg: quit smoking, stop drinking, start working out, stop being lazy, cook everything from […]
How To Be a Tech-Startup
Here’s our unofficial (but pretty accurate) tongue-in-cheek guide on how to be a tech-startup (or at least, look the part!). Laidback dress code. No suits allowed! But glam-hipster is unspokenly encouraged – effortlessly stylish is the Shoreditch uniform, and Shoreditch is the (self)proclaimed centre of the British start-up world. ‘Chill-zones’ in the office. Yeah yeah, desks […]
Why You Should Shop Local This Small Business Saturday
Tomorrow, the 6th of December, is Small Business Saturday. A day dedicated to celebrate, support and inspire small businesses. Small and medium sized enterprises (defined as having fewer than 250 employees) make up 99% of the total number of business in the country. Of these, an astonishing 96% are micro-businesses, with between 0 and 9 […]
Why You Should Define Your Niche
Earlier this week we came across some interesting facts that made us think about the advantages of being in a niche. To be one of few makes you more easily noticed – but it can also mean bigger difficulty in finding an audience. In business and retail this means market research is important; it means […]
Pre-Holiday Checklist for Busy Retailers
It’s that time of year again – typically the busiest time of year for anyone in retail. We’re still in November – but December isn’t far away and to make the final month of the year as smooth as possible for you and your employees, there are a few things you should think about already.
The Power of Word of Mouth Marketing
According to Nielsen’s Global Trust in Advertising Survey in 2012, ’92 percent of respondents in 56 different countries said they trusted word-of-mouth recommendations from friends and family above all other forms of communication.’ * In short – when brands are introduced to us by someone we know and trust, it has huge impact on whether, and […]
Stop Spending on Marketing – Do This First
If you work with marketing or a have an interest in business you might have heard about the Pareto Principle, or the 80/20 rule as it’s also known as. The Pareto Principle refers to the theories and methods by Italian economist and sociologist Vilfred Pareto, used especially to expressing the income distribution of a society as follows; […]