Anyone alive in the 90s remembers the famous tagline ‘connecting people’. True then – truer now; we are more mobile and more connected than ever before – spending more time socialising online and via our phones than we do in ‘real life’. As humans we crave the connection – for the most part we like […]
6 Helpful Resources for Business Owners
Starting your own business can be daunting, you’re bound to face a time where you want to ask questions, get some guidance or see what other people are doing. There are a number of good resources out there, here we have put together a selection of our favourites. smallbusiness.co.uk smallbusiness.co.uk (SB) is a knowledge hub, […]
Why Your Job is Customer Service, Not Sales
Anyone working in sales, remotely or on the shop floor, deals with customers – it’s their job to sell and to assist the customer when he or she is looking to buy something. In shops people are hired as sales assistants, sales associates, salesmen, sales manager and so on. The job title very often reflect […]
Unbranded vs Branded Apps
Imagine having your own app. With your design, your own branding, customised features; everything exactly how you want it to suit your business. The perfect app for your perfect shop or restaurant. An app downloaded and raved about by every single of your customers. New customers finding you and running down your doors thanks to your app. Sounds […]
9 Tips to Improving Customer Retention
Repeat business is great for any store – but it is easy to let focus on getting new customers take over. By focusing on your existing customers you can grow your business without spending your entire budget. So how do you make sure your customers come back to you? We’ve put together 9 of our best tips to improving your […]
Apps – Little Brother Watching You?
Anyone who has read George Orwell’s classic dystopia 1984 knows what Big Brother means. Anyone else has probably heard the term – if nothing else in relation to the experimental tv-show bearing the same name. ‘Big Brother is watching you’ has become something of a catchphrase of our society – and it is becoming increasingly […]
7 Tips to Growing Your Business
In the past few years there has been a wave of small businesses opening across the country, individuals and small groups thinking they want to turn that idea into a business, or thinking they are tired of working for someone else. They want more flexibility, less dependence on others, and they want to do something […]
Fact: Customers Want Loyalty Programs
One simple, irrevocable fact of human psyche is that we love a bargain and a saving. This is why loyalty programs and discount systems are so popular – but not all are equally profitable for a business.
5 Types of Customers and How to Deal with Them
Having extensive experience in retail, both as a customer and as a salesperson, and dealing with customers on a regular basis even now, ithas become apparent to me that there are 5 types of customers, all with their own characteristics to the joy or despair of the person behind the till. Read on, and see […]
Why Focusing on Loyalty is the Smartest Way to Growing Your Business
Loyalty card, schmoyalty card. What is loyalty? It seems there is a lot of confusion going around about what exactly loyalty means. Many people seem to think of it as huge discounts, scandalous offers and unbeatable deals. But that isn’t loyalty – it’s the opposite. It’s shopping around, without being loyal to anyone, basing the […]