Facebook, Twitter, Pinterest, Tumblr, Bloggr, Instagram, MySpace (whoa, that’s a blast from the past), LinkedIn, Google+…..aaargh! The list goes on, and it can be a headache trying to sort out even one functioning social media account. However if you’re a small business, the rewards for doing so could be great. Here are 6 things to keep […]
ScandiKitchen – From Startup to Successful Business
Once upon a time, more specifically in 2006, two lost Scandis paced the corporate streets of London looking for the comforting foods from their long left behind native lands. ’Twas nowhere to be found, and so came the idea of Scandi Kitchen to life. So the story goes. Today, 8 years later, the café has […]
5 things that will make your coffee shop stand out
Follow my blog with Bloglovin We are huge fans of independent cafés, and are on an unofficial mission to try them all! This is an extreme but enjoyable task, but we happily overindulge on caffeine and sweet treats to continue this arduous task. All in the name of supporting small businesses! We have had numerous cups […]
Smart is Successful
Smart: Focusing on customer retention rather than customer acquisition. The well known Pareto principle (e.g. the Gartner Group) states that 20% of your customers drives as much as 80% of total revenue. Stupid: Chasing the bargain-hunters. Customers who came to your shop through a fantastic deal are likely only to come back for a similarly business-destroyingly good […]
Attract and Keep Customers
We all know that getting customers is difficult, and that keeping them is an even bigger challenge. But there are a few things that help – and in our day and age we can put them into two categories, physical and digital. So here’s a few things to consider. Physical To attract people off the street, […]
5 Common Tax Mistakes Made by Startups and Small Businesses
At Loyalzoo, we’re big supporters of small independent businesses and entrepreneurship; that’s why we’re so committed to providing a user-friendly customer reward scheme that will help small businesses build their customer base and grow. However, we also like to help entrepreneurs succeed by sharing useful advice whenever we can. With the month of April representing […]
Should Your Employees Bring their Kids to Work?
It is a little-known fact here in the UK that ‘Take Our Daughters and Sons to Work Day’ is an actual day that is recognised in the United States on the fourth Thursday of every April. In fact, Canada also has the Take Our Kids to Work national programme in which Grade 9 (Year 10) […]
5 Tips on Pricing for Small Business Owners
At Loyalzoo, we’re all about giving small businesses a competitive edge over the big corporations with fat budgets and lots of manpower. By giving independent businesses the opportunity to promote their loyalty and rewards programmes through our app, we offer a simple and cost-effective marketing solution for many busy entrepreneurs who are working within a budget. […]
Tablets vs. Laptops: Which is right for you?
At Loyalzoo, we know all about the benefits of technology and how it can improve our lives. Take our mobile rewards app, for example: just one quick tap on your smartphone and you can discover specials in all your local shops and earn points and rewards. However, we also know that with all the great […]
Three Clever Ways Selfies Could Benefit Your Business
Selfies are now a ubiquitous feature of the online world, with over 88 million photos hashtagged #selfie on Instagram alone. It’s therefore unsurprising that marketers across the globe are looking for creative ways of capitalising on the selfie mania. If you’re stumped on how your business could use selfies as an innovative marketing tool, here […]