When we started Loyalzoo back in 2013, our guiding light was loyalty for SME’s as a panacea. We knew we had created something disruptive and game changing; a loyalty offering aimed at independent merchants which would at the same time do a lot to help the ailing high street both here in the UK and […]
Here at Loyalzoo we have just released a new feature to our loyalty app that we call kiwis, letting everyone in on the fun. It’s a true breakthrough in loyalty apps – we’re super excited! Here are 10 reasons why you should be, too;
If you work with marketing or a have an interest in business you might have heard about the Pareto Principle, or the 80/20 rule as it’s also known as. The Pareto Principle refers to the theories and methods by Italian economist and sociologist Vilfred Pareto, used especially to expressing the income distribution of a society as follows; […]
Anyone alive in the 90s remembers the famous tagline ‘connecting people’. True then – truer now; we are more mobile and more connected than ever before – spending more time socialising online and via our phones than we do in ‘real life’. As humans we crave the connection – for the most part we like […]
Anyone working in sales, remotely or on the shop floor, deals with customers – it’s their job to sell and to assist the customer when he or she is looking to buy something. In shops people are hired as sales assistants, sales associates, salesmen, sales manager and so on. The job title very often reflect […]
Imagine having your own app. With your design, your own branding, customised features; everything exactly how you want it to suit your business. The perfect app for your perfect shop or restaurant. An app downloaded and raved about by every single of your customers. New customers finding you and running down your doors thanks to your app. Sounds […]
Repeat business is great for any store – but it is easy to let focus on getting new customers take over. By focusing on your existing customers you can grow your business without spending your entire budget. So how do you make sure your customers come back to you? We’ve put together 9 of our best tips to improving your […]
Anyone who has read George Orwell’s classic dystopia 1984 knows what Big Brother means. Anyone else has probably heard the term – if nothing else in relation to the experimental tv-show bearing the same name. ‘Big Brother is watching you’ has become something of a catchphrase of our society – and it is becoming increasingly […]
The last few decades have seen a rapid decrease in the number of pubs around our fair isles. A fresh report from Camra, Campiagn for Real ale, suggests that as many as 31 pubs close down every week. And the total number of pubs is at an all-time low – 54 490 across the UK. […]
One simple, irrevocable fact of human psyche is that we love a bargain and a saving. This is why loyalty programs and discount systems are so popular – but not all are equally profitable for a business.
