The number of pubs is decreasing at worrying rate in the UK – we wrote an article about it last summer (read it here) – and pub owners around these fair isles are doing their best to keep them going and growing attracting business. Most pubs live on their regulars; the after-works, the sports fans and […]
What to Expect From a Well Run Loyalty Program
There are two main things you can expect if you run a well-functioning loyalty program; customers come more often and they spend more each time they come. Overall, this can mean an interesting increase in sales. Figures vary depending on your sector – but a sales increase between 8-33% is highly probable
Customer Loyalty – Why Do You Want It?
Goals are always easier to reach if they are clearly defined. And so also with customer loyalty. Before simply setting out on a quest to achieve it, ask yourself why you want it. By defining a goal it will also be easier to define the road there. It may seem a superfluous question with an […]
Are Digital Loyalty Cards Really All That?
Digital is here to stay in most aspects of our lives and it does make things easier. Here are 8 reasons why you should consider making your loyalty program digital – and 2 points to consider before taking the plunge. Customers have enough clutter in their wallets already. Another paper loyalty card is unlikely to be welcome – […]
Why is Harvey Nicks getting into digital loyalty?
The big news in retail technology this week was the launch of Harvey Nichols loyalty app. It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening Standard include botox when the customer has spent a sweet £8900. Loyalty cards are old news […]
How to Get Customers to Join Your Loyalty Program
You have created your brand new loyalty program, you have some fab rewards set up, you have informed the staff, and you’re eagerly anticipating an influx of customers really keen to start earning their rewards. But then, nothing happens. Despite your nice little sign, your social media posts and your email newsletter, customers just aren’t […]
What is Customer Loyalty and How Can You Earn It?
Loyal customers are wonderful. They provide a friendly face, are less sensitive to price and are likely to recommend you to others. Sounds great doesn’t it? So how do you earn a customer’s loyalty? Because that’s what it’s all about – earning it. Consumers have a billion choices for every purchase they make, you have […]
Meet Your New Customers – the Millenials
We often hear how millennials (people aged between 18 and 34) are less loyal customers than the older generations in the golden days, ie. pre apps and mainstream internet. And with millenials set to take over the workforce and big parts of the spend-force in the next 5 years, it may sound scary. But is it true?
An app a day…Keeps the customer away?
Thinking about investing in a custom branded app for your business? Read this first. Brands and businesses are releasing their own apps every second of every day. But there is little proof that it makes an enormous difference in increasing customers’ loyalty. New stats from TNS and Ampersand Mobile, suggest that users in fact see […]
Loyalzoo becomes first loyalty app to offer direct POS-integration for independent retailers
Frictionless experience for customers and staff London – Loyalzoo today announced the commercial release of its new POS integration following a successful pilot scheme at the London School of Economics. The company’s new offering means that merchants can capture data in real time from Windows-based service tills and can use this to award loyalty points. They are able to run […]