Loyalty card, schmoyalty card. What is loyalty? It seems there is a lot of confusion going around about what exactly loyalty means. Many people seem to think of it as huge discounts, scandalous offers and unbeatable deals. But that isn’t loyalty – it’s the opposite. It’s shopping around, without being loyal to anyone, basing the […]
Smart is Successful
Smart: Focusing on customer retention rather than customer acquisition. The well known Pareto principle (e.g. the Gartner Group) states that 20% of your customers drives as much as 80% of total revenue. Stupid: Chasing the bargain-hunters. Customers who came to your shop through a fantastic deal are likely only to come back for a similarly business-destroyingly good […]
Attract and Keep Customers
We all know that getting customers is difficult, and that keeping them is an even bigger challenge. But there are a few things that help – and in our day and age we can put them into two categories, physical and digital. So here’s a few things to consider. Physical To attract people off the street, […]