05 Jun
Why is Harvey Nicks getting into digital loyalty?
The big news in retail technology this week was the launch of Harvey Nichols loyalty app. It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening
29 May
How to Get Customers to Join Your Loyalty Program
You have created your brand new loyalty program, you have some fab rewards set up, you have informed the staff, and you’re eagerly anticipating an influx of customers really keen to start earning their rewards. But then, nothing happens. Despite
27 Mar
What is Customer Loyalty and How Can You Earn It?
Loyal customers are wonderful. They provide a friendly face, are less sensitive to price and are likely to recommend you to others. Sounds great doesn’t it? So how do you earn a customer’s loyalty? Because that’s what it’s all about
20 Mar
Meet Your New Customers – the Millenials
We often hear how millennials (people aged between 18 and 34) are less loyal customers than the older generations in the golden days, ie. pre apps and mainstream internet. And with millenials set to take over the workforce and big parts