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For Retailers

Why Focusing on Loyalty is the Smartest Way to Growing Your Business

July 15, 2014 admin Comments Off on Why Focusing on Loyalty is the Smartest Way to Growing Your Business

Loyalty card, schmoyalty card. What is loyalty? It seems there is a lot of confusion going around about what exactly loyalty means. Many people seem to think of it as huge discounts, scandalous offers and unbeatable deals. But that isn’t loyalty – it’s the opposite. It’s shopping around, without being loyal to anyone, basing the […]

For Retailers

Smart is Successful

June 4, 2014 admin Comments Off on Smart is Successful

Smart: Focusing on customer retention rather than customer acquisition. The well known Pareto principle (e.g. the Gartner Group) states that 20% of your customers drives as much as 80% of total revenue.  Stupid: Chasing the bargain-hunters. Customers who came to your shop through a fantastic deal are likely only to come back for a similarly business-destroyingly good […]

For Retailers

Attract and Keep Customers

May 29, 2014 admin Comments Off on Attract and Keep Customers

We all know that getting customers is difficult, and that keeping them is an even bigger challenge. But there are a few things that help – and in our day and age we can put them into two categories, physical and digital. So here’s a few things to consider. Physical To attract people off the street, […]

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