While loyalty programs are essential for building a customer base who are incentivized to keep coming back, unfortunately, they have a tendency to become a financial drain. Discover why ensuring your loyalty program’s profitability is absolutely crucial for your business’s success. What is a loyalty program? A loyalty program is a marketing strategy designed to encourage […]
The right content Reaching out to your customers is the most important part of marketing. Making sure that every message and promotion contains important and relevant information decreases the chance of your customers opting out. The content of your marketing messages should fit your customers’ demographic, buying habits, and time of the year. With distinct […]
8 years ago, two friends decided to change the way of customer loyalty for small independent businesses. The world became more digital than ever, big retailers inventing their own loyalty apps for customers while small merchants were stuck using traditional plastic and paper cards. We decided to bring convenience and simplicity in the form of […]
With the popularity of Amazon Prime increasing, striving small businesses are trying to compete by running paid membership programs, which create a new type of loyalty. So what is a loyalty program and how can running a “Prime-style” loyalty program benefit your business? There are many types of loyalty programs on the market but in […]
So maybe these aren’t accurate statistics but it’s a fairly good assumption to say that every customer loves freebies. The definition of a “freebie” is something given or received without charge and we’re telling you that your business should give more of them away. These types of giveaways are important in a business’ marketing and […]
London, 29 November, 2016: Loyalzoo, a leading digital loyalty service provider for SME retailers and restaurants, has taken its subscription offering to the next level by announcing a fully automated marketing engine aimed at targeting customers at the right time with the right offer. Running alongside Loyalzoo’s easy to use proven loyalty program, the […]
Stopping your customers from leaking to your competitors We’ve all had it happen to us, your business is going well with a steady flow of customers and then boom! A store opens up down the road who offers the same product or service as you but with way cheaper prices. It’s unfair isn’t it? You […]
The big brands have deep pockets and domineering presence, and pair this with free parking and low prices it is hardly surprising that customer choose them. But for the very reasons that make the big shops attractive, they also make themselves vulnerable to shopper-savviness. The big brands are clones of each other, meaning shoppers have […]
The number of pubs is decreasing at worrying rate in the UK – we wrote an article about it last summer (read it here) – and pub owners around these fair isles are doing their best to keep them going and growing attracting business. Most pubs live on their regulars; the after-works, the sports fans and […]
There are two main things you can expect if you run a well-functioning loyalty program; customers come more often and they spend more each time they come. Overall, this can mean an interesting increase in sales. Figures vary depending on your sector – but a sales increase between 8-33% is highly probable
