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For Retailers

6 Things To Consider Before Your Groupon Deal

May 8, 2015 admin Comments Off on 6 Things To Consider Before Your Groupon Deal

Groupon is tempting to many because of the potential of bringing in thousands of new customers. Instead of jumping into it, hoping for the best, here are 6 things to ask yourself before you go ahead to help you prepare for the cost and the benefits. 

For Retailers

5 Mistakes To Avoid With Your Loyalty Program

April 17, 2015 admin Comments Off on 5 Mistakes To Avoid With Your Loyalty Program

1. Unachievable rewards Would you attempt a marathon if you only ever run to catch the bus? Set rewards that feel achievable to your customers. A good rule of thumb is to require the equivalent to between 4 and 12 visits/purchases before a reward can be redeemed. How many depends on the cost and type […]

For Retailers

An app a day…Keeps the customer away?

March 13, 2015 admin Comments Off on An app a day…Keeps the customer away?

Thinking about investing in a custom branded app for your business? Read this first. Brands and businesses are releasing their own apps every second of every day. But there is little proof that it makes an enormous difference in increasing customers’ loyalty. New stats from TNS and Ampersand Mobile, suggest that users in fact see […]

For Retailers

Three Ways With Loyalty

March 6, 2015 admin Comments Off on Three Ways With Loyalty

There are as many ways with loyalty as with everything else – but the majority fall into three main categories;

For Retailers, News

Stop Spending on Marketing – Do This First

October 31, 2014 admin Comments Off on Stop Spending on Marketing – Do This First

If you work with marketing or a have an interest in business you might have heard about the Pareto Principle, or the 80/20 rule as it’s also known as. The Pareto Principle refers to the theories and methods by Italian economist and sociologist Vilfred Pareto, used especially to expressing the income distribution of a society as follows; […]

For Retailers, News

Why Your Job is Customer Service, Not Sales

October 9, 2014 admin Comments Off on Why Your Job is Customer Service, Not Sales

Anyone working in sales, remotely or on the shop floor, deals with customers – it’s their job to sell and to assist the customer when he or she is looking to buy something. In shops people are hired as sales assistants, sales associates, salesmen, sales manager and so on. The job title very often reflect […]

For Retailers, News

9 Tips to Improving Customer Retention

September 26, 2014 admin Comments Off on 9 Tips to Improving Customer Retention

Repeat business is great for any store – but it is easy to let focus on getting new customers take over. By focusing on your existing customers you can grow your business without spending your entire budget. So how do you make sure your customers come back to you? We’ve put together 9 of our best tips to improving your […]

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