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For Retailers

How to win back your customers this Christmas

December 8, 2020 admin Comments Off on How to win back your customers this Christmas

This year has seen it all. Small to medium-sized businesses had to fight for their survival and the most important season of the year has just started. Studies show that 80% of all shoppers that made a purchase since March 2020 were new customers, therefore retention strategies are key to long-term success.  With Christmas around […]

For Retailers

Recession-proof your small business

April 9, 2020 admin Comments Off on Recession-proof your small business
For Retailers

Digital Loyalty vs. Paid Membership Programs for your small business

October 16, 2018 admin Comments Off on Digital Loyalty vs. Paid Membership Programs for your small business

With the popularity of Amazon Prime increasing, striving small businesses are trying to compete by running paid membership programs, which create a new type of loyalty. So what is a loyalty program and how can running a “Prime-style” loyalty program benefit your business? There are many types of loyalty programs on the market but in […]

For Retailers

100% of customers say they want free stuff 100% of the time!

September 20, 2017 admin Comments Off on 100% of customers say they want free stuff 100% of the time!

So maybe these aren’t accurate statistics but it’s a fairly good assumption to say that every customer loves freebies. The definition of a “freebie” is something given or received without charge and we’re telling you that your business should give more of them away.  These types of giveaways are important in a business’ marketing and […]

For Retailers

Loyalty program misconceptions

February 9, 2017 admin Comments Off on Loyalty program misconceptions

There are so many different types of loyalty platforms on the market that it can become confusing as a business owner when implementing the right program. Everyone is so conditioned to seeing what works for big retailers as well, that it is easy to assume that what works for them will work in the SMB […]

For Retailers

Our Customers Have Spoken – The Shrink Tank

January 27, 2016 admin Comments Off on Our Customers Have Spoken – The Shrink Tank

January’s all about being healthy, getting fit and sharing the New Year love. We are definitely feeling all of those things from The Shrink Tank. Find out why here…

For Retailers

How To Gain a Customer – The Friction Game

November 20, 2015 admin Comments Off on How To Gain a Customer – The Friction Game

Customer behaviour is changing – as customers and as consumers we are developing rapidly. The way we choose where to spend our money is changing, and this means our requirements to retailers are changing, too. It is no longer enough to have a physical presence or a big billboard.

For Retailers

Rethink Your Rewards

October 2, 2015 admin Comments Off on Rethink Your Rewards

Almost any business in any sector can run a loyalty program and elaborate on repeat business. The benefits and rewards from focusing on your existing customers as opposed to only focusing on gaining new business are many – and it’s an area you should not ignore. Did you know, on average, customers who have bought […]

For Retailers

Should You be Collecting Big Data?

July 24, 2015 admin Comments Off on Should You be Collecting Big Data?

Big data is one of those buzzwords that has gained traction over the last few years. The big brands and chains are all talking about it. So what is it?

For Retailers

Marketing Your Business – Knowing Who Your Customer Is

June 26, 2015 admin Comments Off on Marketing Your Business – Knowing Who Your Customer Is

When it comes to marketing your business there is one crucial question to ask. Who is my customer? Without knowing who you are selling to, how can you market to them? You probably already have a good idea about who your typical customer is, but it will be worth sitting down and spending a little […]

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