Customers love loyalty points There’s no mess or forgotten cards It creates positive buzz around your business You can keep track of which of your customers use it And you can reach them directly using push technology It puts your brand where your customers are – on their smartphone Rewards can incentivise further spend – […]
Why Your Job is Customer Service, Not Sales
Anyone working in sales, remotely or on the shop floor, deals with customers – it’s their job to sell and to assist the customer when he or she is looking to buy something. In shops people are hired as sales assistants, sales associates, salesmen, sales manager and so on. The job title very often reflect […]
7 Tips to Growing Your Business
In the past few years there has been a wave of small businesses opening across the country, individuals and small groups thinking they want to turn that idea into a business, or thinking they are tired of working for someone else. They want more flexibility, less dependence on others, and they want to do something […]
Fact: Customers Want Loyalty Programs
One simple, irrevocable fact of human psyche is that we love a bargain and a saving. This is why loyalty programs and discount systems are so popular – but not all are equally profitable for a business.
Why Focusing on Loyalty is the Smartest Way to Growing Your Business
Loyalty card, schmoyalty card. What is loyalty? It seems there is a lot of confusion going around about what exactly loyalty means. Many people seem to think of it as huge discounts, scandalous offers and unbeatable deals. But that isn’t loyalty – it’s the opposite. It’s shopping around, without being loyal to anyone, basing the […]
5 things that will make your coffee shop stand out
Follow my blog with Bloglovin We are huge fans of independent cafés, and are on an unofficial mission to try them all! This is an extreme but enjoyable task, but we happily overindulge on caffeine and sweet treats to continue this arduous task. All in the name of supporting small businesses! We have had numerous cups […]
5 Common Tax Mistakes Made by Startups and Small Businesses
At Loyalzoo, we’re big supporters of small independent businesses and entrepreneurship; that’s why we’re so committed to providing a user-friendly customer reward scheme that will help small businesses build their customer base and grow. However, we also like to help entrepreneurs succeed by sharing useful advice whenever we can. With the month of April representing […]
5 Tips on Pricing for Small Business Owners
At Loyalzoo, we’re all about giving small businesses a competitive edge over the big corporations with fat budgets and lots of manpower. By giving independent businesses the opportunity to promote their loyalty and rewards programmes through our app, we offer a simple and cost-effective marketing solution for many busy entrepreneurs who are working within a budget. […]
3 Reasons to Diversify your Business’ Marketing Strategy
2014 represents a critical time for businesses to spice up their marketing strategies. The past few years have seen digital marketing blossom and thrive, but now business owners and marketers need to reassess the success of their marketing strategies and ask themselves if simply having an active online presence is still enough. Now is the […]