freebie-campaign

100% of customers say they want free stuff 100% of...

So maybe these aren’t accurate statistics but it’s a fairly good assumption to say that every customer loves freebies. The definition of a “freebie” is something given or received without charge and we’re telling you that your business should give

loyalty-program-misconceptions

Loyalty program misconceptions

There are so many different types of loyalty platforms on the market that it can become confusing as a business owner when implementing the right program. Everyone is so conditioned to seeing what works for big retailers as well, that

Did Starbucks get it wrong? How to launch a succes...

Starbucks has been getting a lot of attention in regards to their newly rolled out loyalty program. Mainly because of the sudden changes that caused an uproar in the Starbucks loving community.  The controversy around their “improvements” is teaching business owners that

give-receive-why-loyalty-works

What to Expect From a Well Run Loyalty Program

There are two main things you can expect if you run a well-functioning loyalty program; customers come more often and they spend more each time they come. Overall, this can mean an interesting increase in sales. Figures vary depending on

Business owner working out the numbers

6 Things To Consider Before Your Groupon Deal

Groupon is tempting to many because of the potential of bringing in thousands of new customers. Instead of jumping into it, hoping for the best, here are 6 things to ask yourself before you go ahead to help you prepare for

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