Connecting with customers has never been more important or easier – and a direct link through social media is the obvious answer; Facebook, twitter and Instagram (in particular – there are several others too)s popularity means not being on social media is a missed opportunity. Your customers are online all the time and the vast majority a member […]
How to Get Customers to Join Your Loyalty Program
You have created your brand new loyalty program, you have some fab rewards set up, you have informed the staff, and you’re eagerly anticipating an influx of customers really keen to start earning their rewards. But then, nothing happens. Despite your nice little sign, your social media posts and your email newsletter, customers just aren’t […]
13 Reasons You Should Shop Local
It’s, well, LOCAL! Beats driving/sitting on a train/on a bus and paying for it right? It’s friendly. Employees are likely to actually look at you. And probably even smile And start a chat! You’ll get to see the business owner. Probably. And in most cases, they are lovely, driven people who really care about you. Hello…..mrs/mr […]
Small Business Issues this General Election
With Britain’s general election happening next week, tensions are running high across the nation. What will the outcome of the election be – and how will it affect you? After the financial crisis Britain has seen a fairly healthy turnaround, with annual increase in the number of new businesses started. The Small Business Federation says […]
4 Reasons to Shop Local
Shopping locally means supporting your neighbourhood You may not take much notice of the shops in your local community normally, but can you imagine if they weren’t there? It would not only mean you had to travel to do any shopping, it would mean the same for your neighbours. And in turn, this would mean […]
34 Reasons To Do A Digital Loyalty Program
Customers love loyalty points There’s no mess or forgotten cards It creates positive buzz around your business You can keep track of which of your customers use it And you can reach them directly using push technology It puts your brand where your customers are – on their smartphone Rewards can incentivise further spend – […]
Why You Should Shop Local This Small Business Saturday
Tomorrow, the 6th of December, is Small Business Saturday. A day dedicated to celebrate, support and inspire small businesses. Small and medium sized enterprises (defined as having fewer than 250 employees) make up 99% of the total number of business in the country. Of these, an astonishing 96% are micro-businesses, with between 0 and 9 […]
Pre-Holiday Checklist for Busy Retailers
It’s that time of year again – typically the busiest time of year for anyone in retail. We’re still in November – but December isn’t far away and to make the final month of the year as smooth as possible for you and your employees, there are a few things you should think about already.
Why Your Job is Customer Service, Not Sales
Anyone working in sales, remotely or on the shop floor, deals with customers – it’s their job to sell and to assist the customer when he or she is looking to buy something. In shops people are hired as sales assistants, sales associates, salesmen, sales manager and so on. The job title very often reflect […]
Unbranded vs Branded Apps
Imagine having your own app. With your design, your own branding, customised features; everything exactly how you want it to suit your business. The perfect app for your perfect shop or restaurant. An app downloaded and raved about by every single of your customers. New customers finding you and running down your doors thanks to your app. Sounds […]