Loyalzoo – who the heck is Loyalzoo?…well you would like to know wouldn’t you? For a start, we’re a London-based business with a global footprint. We support independent retailers and small chains and eateries and all those places which are the basis of your local community. Loyalty is our business. Keeping high streets and communities […]
Brits Prefer Local Shops
A recent survey* done by AXA Business Insurance have found that more than 60% of Britain’s shoppers have lasting relationships with their local stores and that they are much less loyal when it comes to their supermarket shopping. But what makes local shops stand out? One in four answered that they like knowing the shop […]
Why We Like to Shop Local
It is no secret that Loyalzoo – our loyalty app for local shops – came about as a result of our own interests. We enjoy to shop local in our neighbourhood, and want to help these shops grow and compete against the big brands. The papers are always reporting that local businesses are closing, so shopping in […]
Marketing Your Business – Knowing Who Your Customer Is
When it comes to marketing your business there is one crucial question to ask. Who is my customer? Without knowing who you are selling to, how can you market to them? You probably already have a good idea about who your typical customer is, but it will be worth sitting down and spending a little […]
13 Reasons You Should Shop Local
It’s, well, LOCAL! Beats driving/sitting on a train/on a bus and paying for it right? It’s friendly. Employees are likely to actually look at you. And probably even smile And start a chat! You’ll get to see the business owner. Probably. And in most cases, they are lovely, driven people who really care about you. Hello…..mrs/mr […]
4 Reasons to Shop Local
Shopping locally means supporting your neighbourhood You may not take much notice of the shops in your local community normally, but can you imagine if they weren’t there? It would not only mean you had to travel to do any shopping, it would mean the same for your neighbours. And in turn, this would mean […]
34 Reasons To Do A Digital Loyalty Program
Customers love loyalty points There’s no mess or forgotten cards It creates positive buzz around your business You can keep track of which of your customers use it And you can reach them directly using push technology It puts your brand where your customers are – on their smartphone Rewards can incentivise further spend – […]
Why You Should Shop Local This Small Business Saturday
Tomorrow, the 6th of December, is Small Business Saturday. A day dedicated to celebrate, support and inspire small businesses. Small and medium sized enterprises (defined as having fewer than 250 employees) make up 99% of the total number of business in the country. Of these, an astonishing 96% are micro-businesses, with between 0 and 9 […]
Why You Should Define Your Niche
Earlier this week we came across some interesting facts that made us think about the advantages of being in a niche. To be one of few makes you more easily noticed – but it can also mean bigger difficulty in finding an audience. In business and retail this means market research is important; it means […]
Attract and Keep Customers
We all know that getting customers is difficult, and that keeping them is an even bigger challenge. But there are a few things that help – and in our day and age we can put them into two categories, physical and digital. So here’s a few things to consider. Physical To attract people off the street, […]