Stopping your customers from leaking to your competitors We’ve all had it happen to us, your business is going well with a steady flow of customers and then boom! A store opens up down the road who offers the same
The number of pubs is decreasing at worrying rate in the UK – we wrote an article about it last summer (read it here) – and pub owners around these fair isles are doing their best to keep them going and
There are two main things you can expect if you run a well-functioning loyalty program; customers come more often and they spend more each time they come. Overall, this can mean an interesting increase in sales. Figures vary depending on
You have created your brand new loyalty program, you have some fab rewards set up, you have informed the staff, and you’re eagerly anticipating an influx of customers really keen to start earning their rewards. But then, nothing happens. Despite
There are as many ways with loyalty as with everything else – but the majority fall into three main categories;