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For Retailers

Looking back on Loyalzoo

February 8, 2021 admin Comments Off on Looking back on Loyalzoo

8 years ago, two friends decided to change the way of customer loyalty for small independent businesses. The world became more digital than ever, big retailers inventing their own loyalty apps for customers while small merchants were stuck using traditional plastic and paper cards. We decided to bring convenience and simplicity in the form of […]

For Retailers

How to win back your customers this Christmas

December 8, 2020 admin Comments Off on How to win back your customers this Christmas

This year has seen it all. Small to medium-sized businesses had to fight for their survival and the most important season of the year has just started. Studies show that 80% of all shoppers that made a purchase since March 2020 were new customers, therefore retention strategies are key to long-term success.  With Christmas around […]

For Retailers

Recession-proof your small business

April 9, 2020 admin Comments Off on Recession-proof your small business
For Retailers

Loyalty program misconceptions

February 9, 2017 admin Comments Off on Loyalty program misconceptions

There are so many different types of loyalty platforms on the market that it can become confusing as a business owner when implementing the right program. Everyone is so conditioned to seeing what works for big retailers as well, that it is easy to assume that what works for them will work in the SMB […]

For Retailers

Did Starbucks get it wrong? How to launch a successful loyalty program

August 9, 2016 admin Comments Off on Did Starbucks get it wrong? How to launch a successful loyalty program

Starbucks has been getting a lot of attention in regards to their newly rolled out loyalty program. Mainly because of the sudden changes that caused an uproar in the Starbucks loving community.  The controversy around their “improvements” is teaching business owners that it’s important to know how to launch a successful loyalty program. It should be strategically […]

For Retailers

Plugging the hole in the bucket

April 12, 2016 admin Comments Off on Plugging the hole in the bucket

Stopping your customers from leaking to your competitors We’ve all had it happen to us, your business is going well with a steady flow of customers and then boom! A store opens up down the road who offers the same product or service as you but with way cheaper prices. It’s unfair isn’t it? You […]

For Retailers

Our Customers Have Spoken – The Shrink Tank

January 27, 2016 admin Comments Off on Our Customers Have Spoken – The Shrink Tank

January’s all about being healthy, getting fit and sharing the New Year love. We are definitely feeling all of those things from The Shrink Tank. Find out why here…

For Retailers

5 Mistakes To Avoid With Your Loyalty Program

April 17, 2015 admin Comments Off on 5 Mistakes To Avoid With Your Loyalty Program

1. Unachievable rewards Would you attempt a marathon if you only ever run to catch the bus? Set rewards that feel achievable to your customers. A good rule of thumb is to require the equivalent to between 4 and 12 visits/purchases before a reward can be redeemed. How many depends on the cost and type […]

For Retailers

An app a day…Keeps the customer away?

March 13, 2015 admin Comments Off on An app a day…Keeps the customer away?

Thinking about investing in a custom branded app for your business? Read this first. Brands and businesses are releasing their own apps every second of every day. But there is little proof that it makes an enormous difference in increasing customers’ loyalty. New stats from TNS and Ampersand Mobile, suggest that users in fact see […]

For Retailers

34 Reasons To Do A Digital Loyalty Program

February 27, 2015 admin Comments Off on 34 Reasons To Do A Digital Loyalty Program

Customers love loyalty points There’s no mess or forgotten cards It creates positive buzz around your business You can keep track of which of your customers use it And you can reach them directly using push technology It puts your brand where your customers are – on their smartphone Rewards can incentivise further spend – […]

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