While loyalty programs are essential for building a customer base who are incentivized to keep coming back, unfortunately, they have a tendency to become a financial drain. Discover why ensuring your loyalty program’s profitability is absolutely crucial for your business’s success. What is a loyalty program? A loyalty program is a marketing strategy designed to encourage […]
DO… Go Digital 2020 has catapulted the tech market to an all-time high. Contactless payment is now normal and your loyalty system should be contactless too. Not only do fewer touchpoints cause less friction, but customers are also trying to spend less time in physical places and avoid crowds as much as possible. By going […]
How to build loyalty that lasts What is customer loyalty and why is it so important? There are obvious reasons why customer loyalty is so important. Selling to existing customers is much easier than acquiring a new customer. However it is important to understand how valuable repeat customers truly are and how to build loyalty […]
8 years ago, two friends decided to change the way of customer loyalty for small independent businesses. The world became more digital than ever, big retailers inventing their own loyalty apps for customers while small merchants were stuck using traditional plastic and paper cards. We decided to bring convenience and simplicity in the form of […]
Loyalzoo, the digital loyalty service for SMEs, has announced that Jan-Pieter (JP) Lips is joining the board as a non-executive director. As one of the leading pioneers in the loyalty industry, co-founder and MD of Nectar, the UK’s largest loyalty program, and currently, Head of Unified Commerce Enablement at Adyen, JP’s huge experience of the […]
Starbucks has been getting a lot of attention in regards to their newly rolled out loyalty program. Mainly because of the sudden changes that caused an uproar in the Starbucks loving community. The controversy around their “improvements” is teaching business owners that it’s important to know how to launch a successful loyalty program. It should be strategically […]
The big brands have deep pockets and domineering presence, and pair this with free parking and low prices it is hardly surprising that customer choose them. But for the very reasons that make the big shops attractive, they also make themselves vulnerable to shopper-savviness. The big brands are clones of each other, meaning shoppers have […]
