Follow my blog with Bloglovin Shopping and buying has long been a multi-channel event, with consumers shopping on smartphones, tablets, laptops and in store – often combining more channels for the same brand. Consumers are omni-channel – and they expect brands to be too, as proven in research done by e-commerce giant/mothership/trendsetter E-bay – although […]
Fact: Customers Want Loyalty Programs
One simple, irrevocable fact of human psyche is that we love a bargain and a saving. This is why loyalty programs and discount systems are so popular – but not all are equally profitable for a business.