London, 29 November, 2016: Loyalzoo, a leading digital loyalty service provider for SME retailers and restaurants, has taken its subscription offering to the next level by announcing a fully automated marketing engine aimed at targeting customers at the right time with the right offer. Running alongside Loyalzoo’s easy to use proven loyalty program, the […]
Goals are always easier to reach if they are clearly defined. And so also with customer loyalty. Before simply setting out on a quest to achieve it, ask yourself why you want it. By defining a goal it will also be easier to define the road there. It may seem a superfluous question with an […]
The job of a marketeer is to promote a business and to make sure as many people as possible know about it. This usually comes at a high cost – expensive ad campaigns, flashy billboards, posters, online advertising and so on. Getting your business out there is important. But for small businesses which depend mostly on walk-ins […]
When it comes to marketing your business there is one crucial question to ask. Who is my customer? Without knowing who you are selling to, how can you market to them? You probably already have a good idea about who your typical customer is, but it will be worth sitting down and spending a little […]
According to Nielsen’s Global Trust in Advertising Survey in 2012, ’92 percent of respondents in 56 different countries said they trusted word-of-mouth recommendations from friends and family above all other forms of communication.’ * In short – when brands are introduced to us by someone we know and trust, it has huge impact on whether, and […]
Facebook, Twitter, Pinterest, Tumblr, Bloggr, Instagram, MySpace (whoa, that’s a blast from the past), LinkedIn, Google+…..aaargh! The list goes on, and it can be a headache trying to sort out even one functioning social media account. However if you’re a small business, the rewards for doing so could be great. Here are 6 things to keep […]
Follow my blog with Bloglovin We are huge fans of independent cafés, and are on an unofficial mission to try them all! This is an extreme but enjoyable task, but we happily overindulge on caffeine and sweet treats to continue this arduous task. All in the name of supporting small businesses! We have had numerous cups […]
Selfies are now a ubiquitous feature of the online world, with over 88 million photos hashtagged #selfie on Instagram alone. It’s therefore unsurprising that marketers across the globe are looking for creative ways of capitalising on the selfie mania. If you’re stumped on how your business could use selfies as an innovative marketing tool, here […]
Since its launch in 2010, Pinterest has absolutely exploded on the social networking scene, creating an enthusiastic and very active following of Pinners eager to share the latest gluten-free recipes, hottest new runway fashion and best DIY ideas. A “visual discovery tool” for collecting and organising any and everything of interest using personalised pin boards, […]
There are a billion people on Facebook. This doesn’t just mean tonnes of opportunities for connecting with friends and growing businesses – it also means lots more opportunities for those Facebook statuses we all hate to come creeping onto our News Feeds. We want to do our part to get those dreaded statuses to stop, […]
