20 Sep
100% of customers say they want free stuff 100% of...
So maybe these aren’t accurate statistics but it’s a fairly good assumption to say that every customer loves freebies. The definition of a “freebie” is something given or received without charge and we’re telling you that your business should give
20 Nov
How To Gain a Customer – The Friction Game
Customer behaviour is changing – as customers and as consumers we are developing rapidly. The way we choose where to spend our money is changing, and this means our requirements to retailers are changing, too. It is no longer enough
02 Oct
Rethink Your Rewards
Almost any business in any sector can run a loyalty program and elaborate on repeat business. The benefits and rewards from focusing on your existing customers as opposed to only focusing on gaining new business are many – and it’s
19 Jun
The Social Media Expert’s Best Tips to Small...
Connecting with customers has never been more important or easier – and a direct link through social media is the obvious answer; Facebook, twitter and Instagram (in particular – there are several others too)s popularity means not being on social media is
17 Apr
5 Mistakes To Avoid With Your Loyalty Program
1. Unachievable rewards Would you attempt a marathon if you only ever run to catch the bus? Set rewards that feel achievable to your customers. A good rule of thumb is to require the equivalent to between 4 and 12