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For Retailers

100% of customers say they want free stuff 100% of the time!

September 20, 2017 admin Comments Off on 100% of customers say they want free stuff 100% of the time!

So maybe these aren’t accurate statistics but it’s a fairly good assumption to say that every customer loves freebies. The definition of a “freebie” is something given or received without charge and we’re telling you that your business should give more of them away.  These types of giveaways are important in a business’ marketing and […]

For Retailers

How To Gain a Customer – The Friction Game

November 20, 2015 admin Comments Off on How To Gain a Customer – The Friction Game

Customer behaviour is changing – as customers and as consumers we are developing rapidly. The way we choose where to spend our money is changing, and this means our requirements to retailers are changing, too. It is no longer enough to have a physical presence or a big billboard.

For Retailers

Rethink Your Rewards

October 2, 2015 admin Comments Off on Rethink Your Rewards

Almost any business in any sector can run a loyalty program and elaborate on repeat business. The benefits and rewards from focusing on your existing customers as opposed to only focusing on gaining new business are many – and it’s an area you should not ignore. Did you know, on average, customers who have bought […]

For Retailers

The Social Media Expert’s Best Tips to Small Businesses

June 19, 2015 admin Comments Off on The Social Media Expert’s Best Tips to Small Businesses

Connecting with customers has never been more important or easier – and a direct link through social media is the obvious answer; Facebook, twitter and Instagram (in particular – there are several others too)s popularity means not being on social media is a missed opportunity. Your customers are online all the time and the vast majority a member […]

For Retailers

5 Mistakes To Avoid With Your Loyalty Program

April 17, 2015 admin Comments Off on 5 Mistakes To Avoid With Your Loyalty Program

1. Unachievable rewards Would you attempt a marathon if you only ever run to catch the bus? Set rewards that feel achievable to your customers. A good rule of thumb is to require the equivalent to between 4 and 12 visits/purchases before a reward can be redeemed. How many depends on the cost and type […]

For Consumers, For Retailers

New Year – New You? Keep Your New Year’s Resolutions

January 2, 2015 admin Comments Off on New Year – New You? Keep Your New Year’s Resolutions

With every new year comes new opportunities. Some call it a fresh start, others a chance to put the past behind us, or the perfect time to start something new. It is also commonly the starting point for many good intentions, eg: quit smoking, stop drinking, start working out, stop being lazy, cook everything from […]

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