With the popularity of Amazon Prime increasing, striving small businesses are trying to compete by running paid membership programs, which create a new type of loyalty. So what is a loyalty program and how can running a “Prime-style” loyalty program benefit your business? There are many types of loyalty programs on the market but in […]
So maybe these aren’t accurate statistics but it’s a fairly good assumption to say that every customer loves freebies. The definition of a “freebie” is something given or received without charge and we’re telling you that your business should give more of them away. These types of giveaways are important in a business’ marketing and […]
The big brands have deep pockets and domineering presence, and pair this with free parking and low prices it is hardly surprising that customer choose them. But for the very reasons that make the big shops attractive, they also make themselves vulnerable to shopper-savviness. The big brands are clones of each other, meaning shoppers have […]
A recent survey* done by AXA Business Insurance have found that more than 60% of Britain’s shoppers have lasting relationships with their local stores and that they are much less loyal when it comes to their supermarket shopping. But what makes local shops stand out? One in four answered that they like knowing the shop […]
Almost any business in any sector can run a loyalty program and elaborate on repeat business. The benefits and rewards from focusing on your existing customers as opposed to only focusing on gaining new business are many – and it’s an area you should not ignore. Did you know, on average, customers who have bought […]
The big news in retail technology this week was the launch of Harvey Nichols loyalty app. It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening Standard include botox when the customer has spent a sweet £8900. Loyalty cards are old news […]
It’s, well, LOCAL! Beats driving/sitting on a train/on a bus and paying for it right? It’s friendly. Employees are likely to actually look at you. And probably even smile And start a chat! You’ll get to see the business owner. Probably. And in most cases, they are lovely, driven people who really care about you. Hello…..mrs/mr […]
Shopping locally means supporting your neighbourhood You may not take much notice of the shops in your local community normally, but can you imagine if they weren’t there? It would not only mean you had to travel to do any shopping, it would mean the same for your neighbours. And in turn, this would mean […]
Loyal customers are wonderful. They provide a friendly face, are less sensitive to price and are likely to recommend you to others. Sounds great doesn’t it? So how do you earn a customer’s loyalty? Because that’s what it’s all about – earning it. Consumers have a billion choices for every purchase they make, you have […]
Between us, the team here at Loyalzoo has decades of experience working in retail; we have had our fair share of dealing with irritating, funny, weird, happy, patient, impatient, grumpy or simply wonderful customers. I, Sol that is, recently overheard the shop assistant in the local supermarket; ‘Customers are a strange breed..’ and as funny as the statement is, it […]
