While loyalty programs are essential for building a customer base who are incentivized to keep coming back, unfortunately, they have a tendency to become a financial drain. Discover why ensuring your loyalty program’s profitability is absolutely crucial for your business’s success. What is a loyalty program? A loyalty program is a marketing strategy designed to encourage […]
DO… Go Digital 2020 has catapulted the tech market to an all-time high. Contactless payment is now normal and your loyalty system should be contactless too. Not only do fewer touchpoints cause less friction, but customers are also trying to spend less time in physical places and avoid crowds as much as possible. By going […]
How to build loyalty that lasts What is customer loyalty and why is it so important? There are obvious reasons why customer loyalty is so important. Selling to existing customers is much easier than acquiring a new customer. However it is important to understand how valuable repeat customers truly are and how to build loyalty […]
London, 29 November, 2016: Loyalzoo, a leading digital loyalty service provider for SME retailers and restaurants, has taken its subscription offering to the next level by announcing a fully automated marketing engine aimed at targeting customers at the right time with the right offer. Running alongside Loyalzoo’s easy to use proven loyalty program, the […]
Customer behaviour is changing – as customers and as consumers we are developing rapidly. The way we choose where to spend our money is changing, and this means our requirements to retailers are changing, too. It is no longer enough to have a physical presence or a big billboard.
The number of pubs is decreasing at worrying rate in the UK – we wrote an article about it last summer (read it here) – and pub owners around these fair isles are doing their best to keep them going and growing attracting business. Most pubs live on their regulars; the after-works, the sports fans and […]
Digital is here to stay in most aspects of our lives and it does make things easier. Here are 8 reasons why you should consider making your loyalty program digital – and 2 points to consider before taking the plunge. Customers have enough clutter in their wallets already. Another paper loyalty card is unlikely to be welcome – […]
Social selling is a concept that has gained traction in the last few years – following on the explosion of social media over the past decade. Although it is often thought of in relation to social media, the concept of social selling has been around forever. Social selling is about making connections between customer and brand. It can also […]
There’s no denying that we truly live in a global village, with all of the world’s major cities thriving as cultural and ethnic melting pots. Every day in London, we can look around us and appreciate the rich, vibrant tapestry of peoples who have come from near and far to inhabit this bustling metropolis. The […]
