There are so many different types of loyalty platforms on the market that it can become confusing as a business owner when implementing the right program. Everyone is so conditioned to seeing what works for big retailers as well, that it is easy to assume that what works for them will work in the SMB […]
London, 29 November, 2016: Loyalzoo, a leading digital loyalty service provider for SME retailers and restaurants, has taken its subscription offering to the next level by announcing a fully automated marketing engine aimed at targeting customers at the right time with the right offer. Running alongside Loyalzoo’s easy to use proven loyalty program, the […]
Loyalzoo – who the heck is Loyalzoo?…well you would like to know wouldn’t you? For a start, we’re a London-based business with a global footprint. We support independent retailers and small chains and eateries and all those places which are the basis of your local community. Loyalty is our business. Keeping high streets and communities […]
Are you finding your loyalty program is lacking some pizazz? Are your customers signing up but only out of necessity, rather than excitement? Let’s explore how you can appeal to your customers with simple SMS based loyalty. The loyalty industry is always changing but the main concept to keep in mind, is always focus on the wants and […]
It is no secret that Loyalzoo – our loyalty app for local shops – came about as a result of our own interests. We enjoy to shop local in our neighbourhood, and want to help these shops grow and compete against the big brands. The papers are always reporting that local businesses are closing, so shopping in […]
Goals are always easier to reach if they are clearly defined. And so also with customer loyalty. Before simply setting out on a quest to achieve it, ask yourself why you want it. By defining a goal it will also be easier to define the road there. It may seem a superfluous question with an […]
Big data is one of those buzzwords that has gained traction over the last few years. The big brands and chains are all talking about it. So what is it?
The job of a marketeer is to promote a business and to make sure as many people as possible know about it. This usually comes at a high cost – expensive ad campaigns, flashy billboards, posters, online advertising and so on. Getting your business out there is important. But for small businesses which depend mostly on walk-ins […]
When it comes to marketing your business there is one crucial question to ask. Who is my customer? Without knowing who you are selling to, how can you market to them? You probably already have a good idea about who your typical customer is, but it will be worth sitting down and spending a little […]
Connecting with customers has never been more important or easier – and a direct link through social media is the obvious answer; Facebook, twitter and Instagram (in particular – there are several others too)s popularity means not being on social media is a missed opportunity. Your customers are online all the time and the vast majority a member […]
