Connecting with customers has never been more important or easier – and a direct link through social media is the obvious answer; Facebook, twitter and Instagram (in particular – there are several others too)s popularity means not being on social media is a missed opportunity. Your customers are online all the time and the vast majority a member […]
Meet Your New Customers – the Millenials
We often hear how millennials (people aged between 18 and 34) are less loyal customers than the older generations in the golden days, ie. pre apps and mainstream internet. And with millenials set to take over the workforce and big parts of the spend-force in the next 5 years, it may sound scary. But is it true?
Social Selling and What it Means for Your Business
Social selling is a concept that has gained traction in the last few years – following on the explosion of social media over the past decade. Although it is often thought of in relation to social media, the concept of social selling has been around forever. Social selling is about making connections between customer and brand. It can also […]
Why Social Media Really Matters
Facebook, Twitter, Pinterest, Tumblr, Bloggr, Instagram, MySpace (whoa, that’s a blast from the past), LinkedIn, Google+…..aaargh! The list goes on, and it can be a headache trying to sort out even one functioning social media account. However if you’re a small business, the rewards for doing so could be great. Here are 6 things to keep […]
5 things that will make your coffee shop stand out
Follow my blog with Bloglovin We are huge fans of independent cafés, and are on an unofficial mission to try them all! This is an extreme but enjoyable task, but we happily overindulge on caffeine and sweet treats to continue this arduous task. All in the name of supporting small businesses! We have had numerous cups […]
Tablets vs. Laptops: Which is right for you?
At Loyalzoo, we know all about the benefits of technology and how it can improve our lives. Take our mobile rewards app, for example: just one quick tap on your smartphone and you can discover specials in all your local shops and earn points and rewards. However, we also know that with all the great […]
Three Clever Ways Selfies Could Benefit Your Business
Selfies are now a ubiquitous feature of the online world, with over 88 million photos hashtagged #selfie on Instagram alone. It’s therefore unsurprising that marketers across the globe are looking for creative ways of capitalising on the selfie mania. If you’re stumped on how your business could use selfies as an innovative marketing tool, here […]
Will Pinterest Turn Me Into a 1950s Housewife?
Since its launch in 2010, Pinterest has absolutely exploded on the social networking scene, creating an enthusiastic and very active following of Pinners eager to share the latest gluten-free recipes, hottest new runway fashion and best DIY ideas. A “visual discovery tool” for collecting and organising any and everything of interest using personalised pin boards, […]
Top 5 Most Hated Facebook Statuses
There are a billion people on Facebook. This doesn’t just mean tonnes of opportunities for connecting with friends and growing businesses – it also means lots more opportunities for those Facebook statuses we all hate to come creeping onto our News Feeds. We want to do our part to get those dreaded statuses to stop, […]
5 Tips for Proper Hashtag Etiquette – #LiveitLearnit
In case you weren’t aware, we’re currently living in the era of the hashtag. With the rapidly growing popularity of Twitter and, more recently, Instagram, the hashtag is now a ubiquitous feature of our online experience. Yet, lots of hashtaggers are doing it just plain wrong. At Loyalzoo, we understand the importance of hashtag etiquette, […]