So maybe these aren’t accurate statistics but it’s a fairly good assumption to say that every customer loves freebies. The definition of a “freebie” is something given or received without charge and we’re telling you that your business should give more of them away. These types of giveaways are important in a business’ marketing and […]
Loyalzoo, the UK’s most popular digital loyalty service for SME retailers and eateries, is raising £500,000 in funding to support ongoing growth and establishing operations in the US for the innovative, fast growing company. Loyalzoo, named one of the UK’s top 50 most disruptive businesses by Everline Future 50, will use investment to focus on […]
Happy staff = happy customers Have you ever had the worst customer service ever? It ruins your day and you walk out of the store fuming. Now have you been served by an absolutely outstanding staff member and their customer service is next level? How amazing does it feel? Now that’s what helps create loyalty! Maybe […]
Starbucks has been getting a lot of attention in regards to their newly rolled out loyalty program. Mainly because of the sudden changes that caused an uproar in the Starbucks loving community. The controversy around their “improvements” is teaching business owners that it’s important to know how to launch a successful loyalty program. It should be strategically […]
Customer behaviour is changing – as customers and as consumers we are developing rapidly. The way we choose where to spend our money is changing, and this means our requirements to retailers are changing, too. It is no longer enough to have a physical presence or a big billboard.
Customers love loyalty points There’s no mess or forgotten cards It creates positive buzz around your business You can keep track of which of your customers use it And you can reach them directly using push technology It puts your brand where your customers are – on their smartphone Rewards can incentivise further spend – […]
With every new year comes new opportunities. Some call it a fresh start, others a chance to put the past behind us, or the perfect time to start something new. It is also commonly the starting point for many good intentions, eg: quit smoking, stop drinking, start working out, stop being lazy, cook everything from […]
